Art Direction
Social Creative Content

1. Coach 
2026
New York City

Creative across Coach’s social media presence.
[More..]




2. PepsiCo 
2025-2026
New York City

Creative for PepsiCo’s soda brands Pepsi, Bubly, Starry, Brisk & MUG Root Beer.


[More..]







3. SYKY 
2023—2025
New York City

End-to-end social creative production, driving an 83x increase in follower growth, while building a brand voice. 


[More..]





Information
Pavanee Giroti
Email / Instagram
Senior Content Creator at VaynerMedia in New York City.

Brands: Coach, PepsiCo (Pepsi, bubly, MUG, Starry), Cîroc, Casamigos, Gillette, Starbucks, H&R Block.

Formerly, Graphic Designer at SYKY, specialized in campaigns, event creative, and storytelling.

Partnered with prominent fashion and cultural institutions such as Vogue Business, i-D, the British Fashion Council, and Apple
Notable clients and collaborators include MAC Cosmetics Global Creative Director Nicola Formichetti, Calvin Klein, designers Anrealage and Kate Barton, and music artist Audrey Nuna. Projects based across New York City, Miami, Paris, and London.

Holds a Bachelor of Fine Arts (Honors) degree in Industrial Design from the Rhode Island School of Design (RISD) with a minor in Nature, Culture & Sustainability Studies.

Press / Vogue, WWD, Forbes, i-D, and the Met Museum.



 




































Last Updated 07.07.25


© Pavanee Giroti 2025