Art Direction
Social Creative Content

1. PepsiCo 
2025
New York City

Creative for PepsiCo’s brand Starry.


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2. SYKY 
2023—2025
New York City

End-to-end social creative production, driving an 83x increase in follower growth, while maintaining a cohesive brand voice. 


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Information
Pavanee Giroti
Email / Instagram
Senior Content Creator at VaynerMedia.

Formerly, Graphic Designer at SYKY, specialized in campaigns, event creative, and storytelling.

Partnered with prominent fashion and cultural institutions such as Vogue Business, i-D, the British Fashion Council, and Apple
Notable clients and collaborators include MAC Cosmetics Global Creative Director Nicola Formichetti, fashion house Calvin Klein, emerging designers like Anrealage and Kate Barton, and music artist Audrey Nuna. Projects based across New York City, Miami, Paris, and London.

Holds a Bachelor of Fine Arts (Honors) degree in Industrial Design from the Rhode Island School of Design (RISD) with a minor in Nature, Culture & Sustainability Studies.

Press features in Vogue, WWD, Forbes, i-D, and the Met Museum.



 




































Last Updated 07.07.25



1. Apple Vision Pro App
Vogue Business
2024
New York City

SYKY’s Apple Vision Pro experience with Anrealage marked the platform’s first steps into spatial computing. 


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2. London Fashion Week
RedEye
2024
London

SYKY & the British Fashion Council celebrate designers at the forefront of physical, digital
and augmented realities at 180 The Strand.


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3. SYKY x XTENDED iDENTiTY
V Magazine
2024
New York City

Celebrating the launch of the SYKY x XI Drop at PUBLIC in downtown Manhattan.


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4. Audrey Nuna
WWD
2024
New York City

Celebrating SYKY Collective designer Sunwanw’s collection Glamour as Armor with genre-bending artist Audrey Nuna.


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5. Art Basel Miami
Vogue Business
2024
Miami

SYKY Celebrating the latest collection by digital couturist GLITCHOFMIND
with an intimate lunch at Art Basel in the garden of Miami’s Casa Tua.


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6. JUSTUS x FVCKRENDER
CYBR Magazine
2024
New York City

The exclusive collab from two of digital-physical fashion’s most-wanted.


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7. Kate Barton
SHOWStudio
2024
New York City

An intimate evening of conversation with designer Kate Barton, hosted by SYKY Artistic Director, Nicola Formichetti.


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7. Dinner with Vogue Business
Vogue Business
2023
New York City

SYKY had the pleasure of hosting along with Vogue Business a talented and visionary group of digital designers to celebrate the launch of The SYKY Collective.

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© Pavanee Giroti 2025